The humans who drew our first collective breaths and took our very first steps were quite primal beings. Although our ancestors weren’t as intelligent as humans can nowadays be, they held a deep wisdom thanks to which they lived in complete harmony with nature and wildlife. This symbiosis was in fact essential to their survival, and thus they were mostly driven by their instincts and untamed spirit.

Unlike them, most of us modern humans have lost touch and sensitivity with ourselves. The rise of social media, capitalism, mass consumption and ego altogether have had us acting very much like robots. Sadly, this is an era in which humanity isn’t nearly as free as she believes herself nor wishes to be.

Auviani was born as an answer to this problematic digital era. Rising against a world in which mass consumption and capitalism stripes us away from nature, Auviani aims to reconnect us with our human, earthy, wild nature.

As a tribute to our ancestors and in an attempt to give back to earth, founder Yanni Ait Aissi wanted to create a jeans brand in which we would feel connected with nature, wildlife and able to express our true identities with fashion. Yanni Ait Aissi is convinced that it is in the reconnection with nature and wildlife that lay our
freedom and salvation.